SEO, or Search Engine Optimization, is the practice of optimizing a website or online content to increase its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to improve the quantity and quality of traffic to a website from search engines like Google, Bing, and Yahoo.

Search engines use complex algorithms to determine the relevance and authority of web pages, and SEO techniques aim to align a website’s content and structure with these algorithms. SEO includes both on-page and off-page optimization techniques.

On-page optimization involves optimizing website content and HTML source code for specific keywords and topics. This includes optimizing meta tags, headings, and images for keywords, improving website structure and navigation, and ensuring the website is mobile-friendly.

Off-page optimization involves building high-quality backlinks to a website, which are links from other websites that point to your website. Backlinks are an important ranking factor in search engine algorithms and can help improve a website’s authority and visibility.

Other important SEO techniques include keyword research, content creation and optimization, social media marketing, and local SEO.

SEO is important for businesses and organizations of all sizes, as it can drive targeted traffic to a website and help improve conversion rates. By implementing effective SEO techniques, businesses can improve their online visibility and attract potential customers who are actively searching for their products or services.